Twitch is Amazon's interactive livestreaming service that brings together creators and a wildly enthusiastic global community through unique live viewing experiences, from casual gaming and world-class esports to anime marathons, music, sports, and art streams. Learn how Twitch’s interactive features and engaged audiences create unique opportunities for brands to authentically connect with communities.
After completing this course, you will be able to:-
- Identify key features of Twitch that differentiate it from other advertising channels.
- Explain how Twitch's interactive livestreaming environment creates engagement opportunities for brands.