All Activities
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...
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Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
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Plan your Amazon Ads strategy
Learn about Amazon Ads audience types, ads planner, and creative solutions. Discover how to identify different audiences and explore the variety of tools and services available to develop your advertising strategy.
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Introduction to Amazon Ads
The Introduction to Amazon Ads Certification validates your general knowledge of the Amazon Ads solutions available to plan, build, and optimize campaigns. Topics include ad planning, creative solutions and tools, ad types and placements, Amazon Ads owned and operated brands, and measurement technologies...
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Getting started with Amazon Ads
In this course, discover how Amazon Ads helps you reach customers as they browse, stream, and shop. Learn about full-funnel advertising solutions that align with your business goals and help you connect with audiences throughout their shopping journey.
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
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Amazon Sponsored Ads Certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads campaigns using the advertising console. The educational materials...
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Troubleshoot campaigns to optimize performance
During this interactive video, you’ll explore various troubleshooting techniques to optimize the performance of your campaign. The interactive video will guide you through various status messages across campaign status, ad group status, ad status messages, and campaign settings and use...
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Amazon Sponsored Ads Advanced Certification
The Amazon Sponsored Ads Advanced Certification validates an individual's ability to run campaigns at scale efficiently, run and analyze reporting, and optimize campaigns to improve performance. This advanced certification is best suited for individuals responsible for building and managing campaigns, including sellers,...
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Explore additional targeting methods
In this course, you’ll learn about additional targeting methods that are available across sponsored ads solutions, including product targeting, audience targeting, content interest targeting, and in-market category targeting. This is the second of two targeting courses. By the end of...
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Navigate the advertising console
In this course, you’ll learn how to access and navigate the advertising console to set up and manage sponsored ads campaigns. By the end of this course, you’ll be able to: - Access and navigate the advertising console- Recognize components...
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Get started with sponsored ads bids and budgets
Bids and budgets impact the likelihood of your ad(s) being served and the total cost of your campaign(s). In this course, you’ll learn about the recommended bidding and budgeting strategies to use when getting started. By the end of...
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Introduction to sponsored ads targeting
In this course, you’ll learn about sponsored ads targeting methods and how to determine the most effective targeting methods to meet your advertising goals. This is the first of two targeting courses. By the end of this course, you’ll be...
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Identify core policies for sponsored ads
In this course, you’ll learn about core policies and guidelines required for Sponsored Products and Sponsored Brands campaigns. By the end of this course, you’ll be able to: - Explain the importance of adhering to the Amazon sponsored ads policies...
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Accelerating brand growth using sponsored ads video
This course explores different types of Amazon sponsored ads video products available to help you grow your brand. You’ll evaluate the features, usage, measurement, and impact of sponsored ads video products, including Sponsored Brands video ads, Sponsored Display video ads,...
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Report on key metrics for sponsored ads
This course explores the benefits of using insights from different types of advertising metrics, including industry-standard metrics, retail metrics, and campaign reporting metrics for sponsored ads. You will review the steps to access and create campaign specific reports. Additionally, you’ll...
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Optimize sponsored ads campaigns with creatives
This course explores the use of sponsored ads creatives to help optimize campaign performance. You’ll analyze different techniques to optimize your campaigns with ad creatives, creative variations, and creative testing. Additionally, you’ll review the efficiency of your campaign with ad...
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Explore AMC reporting scenarios
In this course, you’ll learn about common AMC reporting scenarios and use cases available in the instructional query library (IQL), such as overlap analyses and audience measurement. By the end of this course, you’ll be able to:- Explain how to...
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Explore Amazon Marketing Cloud (AMC) use cases
In this course, you’ll learn how AMC fits with other ad tech products, explore common use cases for AMC, and review to the types of event tables available to query. By the end of this course, you’ll be able to:...
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Amazon Marketing Cloud foundations
This training provides an introduction to Amazon Marketing Cloud (AMC) and can be taken by users of any level or skillset.
