Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
All Activities
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
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Build Amazon Ads-attributed performance reporting
This course reviews how to build Amazon Ads-attributed performance reporting in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Describe the Amazon Ads attribution methodology- Explain how to build Amazon Ads-attributed performance reporting...
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Understand event tables and fields in AMC
This course examines how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Explain the field-level aggregation requirements and thresholds for reports when querying event tables...
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Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...
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Understand AMC SQL
Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud to create queries. By the...
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Explore the AMC user interface
Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey. By the end of this course, you’ll be able to:- Navigate the AMC user...
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Perform advanced analyses in AMC
This course will show you how to perform two types of advanced analyses in Amazon Marketing Cloud (AMC): the overlap analysis and the path to conversion analysis. By the end of this course, you'll be able to: - Describe overlap...
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Explore advanced use cases with AMC
Learn how additional features, like rule-based audiences and paid features, can help you create more effective campaigns and reports. This course also reviews the differences between the AMC user interface (UI) and the AMC APIs, and how to access the...
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Write queries within AMC
This course reviews use cases that are possible in the AMC instructional query library (IQL) using some popular beginner and intermediate instructional queries (IQs). By the end of this course, you’ll be able to:- Understand how to build basic and...
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Amazon Sponsored Ads Certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads campaigns using the advertising console. The educational materials...
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Amazon Ads professional paths
Ready to become a specialist in your area? Own your career with Amazon Ads professional paths, a set of role-focused learning paths to optimise your skills and value. Learn the marketing strategies and execution tools most relevant to your role....
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Troubleshoot campaigns to optimize performance
During this interactive video, you’ll explore various troubleshooting techniques to optimize the performance of your campaign. The interactive video will guide you through various status messages across campaign status, ad group status, ad status messages, and campaign settings and use...
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Amazon Sponsored Ads Advanced Certification
The Amazon Sponsored Ads Advanced Certification validates an individual's ability to run campaigns at scale efficiently, run and analyze reporting, and optimize campaigns to improve performance. This advanced certification is best suited for individuals responsible for building and managing campaigns, including sellers,...
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Navigate the advertising console
In this course, you’ll learn how to access and navigate the advertising console to set up and manage sponsored ads campaigns. By the end of this course, you’ll be able to: - Access and navigate the advertising console- Recognize components...
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Get started with sponsored ads bids and budgets
Bids and budgets impact the likelihood of your ad(s) being served and the total cost of your campaign(s). In this course, you’ll learn about the recommended bidding and budgeting strategies to use when getting started. By the end of...
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Explore additional targeting methods
In this course, you’ll learn about additional targeting methods that are available across sponsored ads solutions, including product targeting, audience targeting, content interest targeting, and in-market category targeting. This is the second of two targeting courses. By the end of...
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Introduction to sponsored ads targeting
In this course, you’ll learn about sponsored ads targeting methods and how to determine the most effective targeting methods to meet your advertising goals. This is the first of two targeting courses. By the end of this course, you’ll be...
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Identify core policies for sponsored ads
In this course, you’ll learn about core policies and guidelines required for Sponsored Products and Sponsored Brands campaigns. By the end of this course, you’ll be able to: - Explain the importance of adhering to the Amazon sponsored ads policies...
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Report on key metrics for sponsored ads
This course explores the benefits of using insights from different types of advertising metrics, including industry-standard metrics, retail metrics, and campaign reporting metrics for sponsored ads. You will review the steps to access and create campaign specific reports. Additionally, you’ll...
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Optimize sponsored ads campaigns with creatives
This course explores the use of sponsored ads creatives to help optimize campaign performance. You’ll analyze different techniques to optimize your campaigns with ad creatives, creative variations, and creative testing. Additionally, you’ll review the efficiency of your campaign with ad...
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Accelerating brand growth using sponsored ads video
This course explores different types of Amazon sponsored ads video products available to help you grow your brand. You’ll evaluate the features, usage, measurement, and impact of sponsored ads video products, including Sponsored Brands video ads, Sponsored Display video ads,...
