All Activities
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Plan your Amazon Ads strategy
Learn about Amazon Ads audience types, ads planner, and creative solutions. Discover how to identify different audiences and explore the variety of tools and services available to develop your advertising strategy.
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Getting started with Amazon Ads
In this course, discover how Amazon Ads helps you reach customers as they browse, stream, and shop. Learn about full-funnel advertising solutions that align with your business goals and help you connect with audiences throughout their shopping journey.
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Amazon Ads Foundations Certification
The Amazon Ads Foundations Certification validates an individual's general knowledge of the Amazon Ads solutions available to plan, build, and optimize campaigns. Topics include: ad planning, creative solutions and tools, ad types and placements, Amazon Ads owned and operated brands,...
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Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
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Explore the AMC user interface
Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey. By the end of this course, you’ll be able to:- Navigate the AMC user...
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Understand event tables and fields in AMC
This course examines how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Explain the field-level aggregation requirements and thresholds for reports when querying event tables...
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Perform advanced analyses in AMC
This course will show you how to perform two types of advanced analyses in Amazon Marketing Cloud (AMC): the overlap analysis and the path to conversion analysis. By the end of this course, you'll be able to: - Describe overlap...
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Understand AMC SQL
Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud to create queries. By the...
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Write queries within AMC
This course reviews use cases that are possible in the AMC instructional query library (IQL) using some popular beginner and intermediate instructional queries (IQs). By the end of this course, you’ll be able to:- Understand how to build basic and...
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Explore advanced use cases with AMC
Learn how additional features, like rule-based audiences and paid features, can help you create more effective campaigns and reports. This course also reviews the differences between the AMC user interface (UI) and the AMC APIs, and how to access the...
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Build Amazon Ads-attributed performance reporting
This course reviews how to build Amazon Ads-attributed performance reporting in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Describe the Amazon Ads attribution methodology- Explain how to build Amazon Ads-attributed performance reporting...
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Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...
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Amazon Sponsored Ads Certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads campaigns using the advertising console. The educational materials...
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Troubleshoot campaigns to optimize performance
During this interactive video, you’ll explore various troubleshooting techniques to optimize the performance of your campaign. The interactive video will guide you through various status messages across campaign status, ad group status, ad status messages, and campaign settings and use...
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Amazon Sponsored Ads Advanced Certification
The Amazon Sponsored Ads Advanced Certification validates an individual's ability to run campaigns at scale efficiently, run and analyze reporting, and optimize campaigns to improve performance. This advanced certification is best suited for individuals responsible for building and managing campaigns, including sellers,...
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Identify core policies for sponsored ads
In this course, you’ll learn about core policies and guidelines required for Sponsored Products and Sponsored Brands campaigns. By the end of this course, you’ll be able to: - Explain the importance of adhering to the Amazon sponsored ads policies...
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Get started with sponsored ads bids and budgets
Bids and budgets impact the likelihood of your ad(s) being served and the total cost of your campaign(s). In this course, you’ll learn about the recommended bidding and budgeting strategies to use when getting started. By the end of...
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Navigate the advertising console
In this course, you’ll learn how to access and navigate the advertising console to set up and manage sponsored ads campaigns. By the end of this course, you’ll be able to: - Access and navigate the advertising console- Recognize components...
