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169 results returned

  • Amazon DSP Advanced Certification

    This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques. 

    • Path
    • Duration 4.5h
    • Rating 4.6
    • Advanced
    • Credential

  • Amazon DSP Certification

    The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...

    • Path
    • Duration 4.0h
    • Rating 4.7
    • Beginner
    • Credential

  • Amazon Video Ads Certification

    The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...

    • Path
    • Duration 3.6h
    • Rating 5.0
    • Beginner
    • Credential

  • Write queries within AMC

    This course reviews use cases that are possible in the AMC instructional query library (IQL) using some popular beginner and intermediate instructional queries (IQs). By the end of this course, you’ll be able to:- Understand how to build basic and...

    • Duration 26m
    • Rating 4.5
    • Intermediate

  • Build Amazon Ads-attributed performance reporting

    This course reviews how to build Amazon Ads-attributed performance reporting in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Describe the Amazon Ads attribution methodology- Explain how to build Amazon Ads-attributed performance reporting...

    • Duration 38m
    • Rating 5.0
    • Intermediate

  • Amazon Marketing Cloud Certification

    Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...

    • Path
    • Duration 6.0h
    • Rating 5.0
    • Advanced
    • Credential

  • Understand event tables and fields in AMC

    This course examines how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Explain the field-level aggregation requirements and thresholds for reports when querying event tables...

    • Duration 35m
    • Rating 4.3
    • Intermediate

  • Understand AMC SQL

    Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud to create queries. By the...

    • Duration 22m
    • Rating 4.3
    • Intermediate

  • Explore the AMC user interface

    Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey. By the end of this course, you’ll be able to:- Navigate the AMC user...

    • Duration 26m
    • Rating 4.8
    • Intermediate

  • Perform advanced analyses in AMC

    This course will show you how to perform two types of advanced analyses in Amazon Marketing Cloud (AMC): the overlap analysis and the path to conversion analysis. By the end of this course, you'll be able to: - Describe overlap...

    • Duration 40m
    • Rating 5.0
    • Intermediate

  • Explore advanced use cases with AMC

    Learn how additional features, like rule-based audiences and paid features, can help you create more effective campaigns and reports. This course also reviews the differences between the AMC user interface (UI) and the AMC APIs, and how to access the...

    • Duration 30m
    • Rating 5.0
    • Intermediate

  • Amazon Sponsored Ads Certification

    The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads campaigns using the advertising console. The educational materials...

    • Path
    • Duration 3.9h
    • Rating 4.8
    • Beginner
    • Credential

  • Amazon Ads professional paths

    Ready to become a specialist in your area? Own your career with Amazon Ads professional paths, a set of role-focused learning paths to optimise your skills and value. Learn the marketing strategies and execution tools most relevant to your role....

    • Collection
    • Rating 5.0
    • Intermediate

  • Pulse Check

    Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.

    • Path
    • Rating 5.0

  • Pulse Check

    Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.

    • Path
    • Rating 5.0

  • Pulse Check

    Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.

    • Path
    • Rating 5.0

  • Pulse Check

    Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.

    • Path
    • Rating 5.0

  • Pulse Check

    Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge.

    • Path
    • Rating 5.0

  • Troubleshoot campaigns to optimize performance

    During this interactive video, you’ll explore various troubleshooting techniques to optimize the performance of your campaign. The interactive video will guide you through various status messages across campaign status, ad group status, ad status messages, and campaign settings and use...

    • Duration 10m
    • Rating 5.0
    • Advanced

  • Amazon Sponsored Ads Advanced Certification

    The Amazon Sponsored Ads Advanced Certification validates an individual's ability to run campaigns at scale efficiently, run and analyze reporting, and optimize campaigns to improve performance. This advanced certification is best suited for individuals responsible for building and managing campaigns, including sellers,...

    • Path
    • Duration 4.2h
    • Rating 5.0
    • Advanced
    • Credential

  • Introduction to sponsored ads targeting

    In this course, you’ll learn about sponsored ads targeting methods and how to determine the most effective targeting methods to meet your advertising goals. This is the first of two targeting courses. By the end of this course, you’ll be...

    • Duration 19m
    • Rating 4.9
    • Beginner

  • Get started with sponsored ads bids and budgets

    Bids and budgets impact the likelihood of your ad(s) being served and the total cost of your campaign(s). In this course, you’ll learn about the recommended bidding and budgeting strategies to use when getting started. By the end of...

    • Duration 18m
    • Rating 5.0
    • Beginner

  • Identify core policies for sponsored ads

    In this course, you’ll learn about core policies and guidelines required for Sponsored Products and Sponsored Brands campaigns. By the end of this course, you’ll be able to: - Explain the importance of adhering to the Amazon sponsored ads policies...

    • Duration 16m
    • Rating 5.0
    • Beginner