All Activities
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Introduction to Amazon Ads
This course describes the types of advertisers who may benefit from using Amazon Ads for their marketing campaigns. It also identifies common advertising goals and outcomes as they relate to the customer shopping journey. Lastly, it explores key Amazon Ads...
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Understand the value of Amazon Ads
In this video, you'll learn about the benefits of advertising with Amazon Ads. The video will name various advertising solutions and tools that can help you reach your customers, understand shopping interactions, and measure the impact of your advertising on...
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Measure your advertising campaigns
In this course, you’ll learn about Amazon Ads campaign measurement offerings and the metrics used to help measure impact across the customer shopping journey. You will gain a greater understanding of Amazon’s first and third-party measurement solutions and how to...
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Plan your Amazon Ads strategy
In this course, you’ll discover the solutions provided by Amazon Ads that assist advertisers in creating successful ad campaigns by understanding their audiences better. You will explore the different audience types available within Amazon Ads. Additionally, you will explore Amazon...
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Reach customers with ad types and channels
In this course, you’ll learn about the different ad types available with Amazon Ads and explore how different ad types can be used to help reach customers and achieve business goals. You will take a deep dive into Amazon Ads...
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Set up Amazon Attribution campaigns
This course will walk you through how to set up an attribution order, tag, and how to generate a report.
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How to plan for holiday shopping periods
Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
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Data and analytics practitioner learning plan
This learning plan is intended for AdTech developers who build and manage tools to support Amazon Ads solutions, including integrations engineers, marketing analysts, and marketing developers. You can follow this plan, in part or in full, to learn how to...
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Guide to building a strong holiday marketing strategy
These self-service advertising courses and quick videos will teach you how to use sponsored ads and Stores to help grow your business before, during, and after the holiday season.
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Explore rule-based audiences in AMC
In this course, you will learn about Amazon Marketing Cloud (AMC) rule-based audiences, how to optimize your campaign strategy with this new feature, and explore various uses cases. By the end of this course, you’ll be able to: Describe AMC...
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Write queries for rule-based audiences in AMC
In this course, you will learn more about Amazon Marketing Cloud (AMC) rule-based audiences, including how to create and activate them to Amazon DSP. Prior SQL experience is recommended for some sections of this material, but not required. By the...
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AMC rule-based audiences
This training reviews the AMC rule-based audiences feature and how to build and measure custom audiences for your Amazon DSP campaigns.
