This course provides an in-depth understanding of Amazon's retail business models and the options available for order fulfillment, delivery, and shipping. You will learn about the different types of order fulfillment options, including Fulfillment by Amazon (FBA), Seller Fulfilled Prime...
In this course, you will learn how to effectively use promotional offerings on Amazon.com to help increase sales and build customer loyalty. This course will cover the various types of promotional offerings, including Deals, Promotions, Coupons, key marketing events, and...
The Amazon Ads for Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of...
The Amazon Ads Campaign Optimization Advanced Practitioner Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazon DSP campaigns. The Certification then validates...
The Amazon Marketing Cloud Certification is intended for individuals with prior experience writing SQL-based queries. Test your SQL knowledge with this optional 15-question quiz to see if you’re ready to start the Certification. Keep in mind, this is an assessment...
Test your knowledge of AMC API features and functionality that you can use to scale and automate your work with AMC.
Welcome to the AMC education resources page. We invite you to complete the learning paths below that best align to your role and interests. Remember to pass the assessment at the end of each path to receive a badge. You...
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns...
Learn to reach relevant audiences throughout their shopping and entertainment journeys with self-service, programmatic display ads that can be created in just a few clicks.
After completing this course, you will be able to:- Define digital advertising, including available channels and forms- Distinguish the advantages of digital advertising versus other forms of traditional advertising- Classify the types of digital advertising that are available today
This section will introduce you to the basics of digital advertising, including how a digital ad is created and displayed to shoppers. You will be introduced to common terms, features, and metrics that you can use to start creating, measuring,...
In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...
In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.
This course will introduce two research solutions, Audience Research and Creative Testing, on the Amazon DSP and powered by the Amazon Shopper Panel. You can run these studies during media planning to learn more about key audiences to help optimize...
In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...
Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder. By the end of this course, you'll be able to:...
