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Amazon Ads Academy

Ad Products

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64 results returned

  • Learn sponsored ads fundamentals

    In this learning path, you will learn how to use sponsored ads effectively. It will introduce you to common terms, features, and functionalities that you can use to help drive advertising effectiveness.

    • Path
    • Duration 1.7h
    • Rating 4.9
    • Beginner
    • Credential

  • Analyze and improve sponsored ads performance

    In this learning path, you'll learn about metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance helps you to make adjustments to improve your ads campaigns. 

    • Path
    • Duration 27m
    • Rating 4.8
    • Beginner
    • Credential

  • Increase product consideration with sponsored ads

    This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.

    • Path
    • Duration 38m
    • Rating 5.0
    • Intermediate

  • Use campaign performance reports

    In this course, you will learn how to interpret report insights, and use the insights to optimize your sponsored ads campaign.

    • Duration 15m
    • Rating 4.8
    • Beginner

  • Report on key metrics for sponsored ads

    In this course you will learn about reporting metrics available, how to locate and utilize the advertising console to retrieve reports, and how to read the downloadable reports.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Optimize your bids and budgets

    As your campaign runs, we recommend adjusting your bidding and budgeting strategy. In this course, you'll learn tactics to adjust bidding and budgeting based on campaign performance.

    • Duration 35m
    • Rating 4.9
    • Beginner

  • Optimize your keyword and product targeting

    Adjusting your targeting strategy while campaigns are in flight may help improve campaign performance. In this course, you'll learn tactics to help improve your targeting based on campaign performance.

    • Duration 12m
    • Rating 4.7
    • Beginner

  • Understand sponsored ads sales attribution

    In this course you will learn how sales attribution is considered for each of the sponsored ad types, and practice reading the insights to make decisions on how to optimize campaign performance. 

    • Duration 10m
    • Rating 4.7
    • Beginner

  • Optimize your product pages for advertising

    To help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns. 

    • Duration 26m
    • Rating 4.8
    • Beginner

  • Get started with bids and budgets

    Bidding and budgeting helps you determine how much you invest in your ads over time. In this course, you'll learn the different bidding and budgeting options available and how to set them up.

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Amazon Ads Campaign Planning Certification

    This certification will walk the learner through the process of campaign planning through the use of Ads Planner, highlighting different goals and ad products that can be used to achieve full-funnel objectives. Topics include setting up your campaign goals, building...

    • Path
    • Duration 4.7h
    • Rating 5.0
    • Beginner
    • Credential

  • Overview of Brand Stores

    This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.

    • Duration 8m
    • Rating 4.6
    • Beginner

  • Promote and optimize your Brand Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.9
    • Beginner

  • Optimize your Sponsored Brands campaign

    In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.

    • Duration 15m
    • Rating 4.7
    • Intermediate

  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.5
    • Beginner
    • Credential