In this course, you will learn how to effectively use promotional offerings on Amazon.com to help increase sales and build customer loyalty. This course will cover the various types of promotional offerings, including Deals, Promotions, Coupons, key marketing events, and...
In this course, you’ll use campaign insights for Sponsored Ads to analyze performance, identify opportunities, and make relevant adjustments to maximize your business objectives. Before taking this course, you should already be familiar with the Amazon Ads console, targeting, bids,...
The Amazon Ads for Retail Advanced Certification helps individuals build deep expertise in the relationship between retail programs and advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international...
This course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an Amazon.com selling partner. Next, dive into...
The Amazon Marketing Cloud Certification is intended for individuals with prior experience writing SQL-based queries. Test your SQL knowledge with this optional 15-question quiz to see if you’re ready to start the Certification. Keep in mind, this is an assessment...
Test your knowledge of AMC API features and functionality that you can use to scale and automate your work with AMC.
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns...
In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...
In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.
In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder. By the end of this course, you'll be able to:...
As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...
