In this course, you’ll use campaign insights for Sponsored Ads to analyze performance, identify opportunities, and make relevant adjustments to maximize your business objectives. Before taking this course, you should already be familiar with the Amazon Ads console, targeting, bids,...
This course provides an in-depth understanding of Amazon's retail business models and the options available for order fulfillment, delivery, and shipping. You will learn about the different types of order fulfillment options, including Fulfillment by Amazon (FBA), Seller Fulfilled Prime...
This course reviews how to access and utilize advertising insights and reports to help engage more shoppers and build your brand. You will be introduced to Brand Metrics and the Amazon Marketing Cloud. You will also learn how to recognize...
The Amazon Marketing Cloud Certification is intended for individuals with prior experience writing SQL-based queries. Test your SQL knowledge with this optional 15-question quiz to see if you’re ready to start the Certification. Keep in mind, this is an assessment...
Test your knowledge of AMC API features and functionality that you can use to scale and automate your work with AMC.
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns...
In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...
In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.
In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder. By the end of this course, you'll be able to:...
As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...
This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more.
