Bids and budgets impact the likelihood of your ad(s) being served and the total cost of your campaign(s). In this course, you’ll learn about the recommended bidding and budgeting strategies to use when getting started. By the end of...
This course explores the use of sponsored ads creatives to help optimize campaign performance. You’ll analyze different techniques to optimize your campaigns with ad creatives, creative variations, and creative testing. Additionally, you’ll review the efficiency of your campaign with ad...
This course explores different types of Amazon sponsored ads video products available to help you grow your brand. You’ll evaluate the features, usage, measurement, and impact of sponsored ads video products, including Sponsored Brands video ads, Sponsored Display video ads,...
This course explores the benefits of using insights from different types of advertising metrics, including industry-standard metrics, retail metrics, and campaign reporting metrics for sponsored ads. You will review the steps to access and create campaign specific reports. Additionally, you’ll...
In this course, you’ll learn how your organization can start using AMC to generate custom insights and drive campaign performance. By the end of this course, you’ll be able to: - Explain how various roles are involved in the generation...
In this course, you’ll learn about AMC rule-based audiences and lookalike audiences. By the end of this course, you’ll be able to: - Describe AMC audiences and explain their benefits- Identify example use cases for AMC rule-based audiences and lookalike...
In this course, you’ll learn how AMC fits with other ad tech products, explore common use cases for AMC, and review to the types of event tables available to query. By the end of this course, you’ll be able to:...
In this course, you’ll learn about AMC features that enhance the core experience, as well as grow your understanding of how you can integrate AMC within your broader infrastructure to scale your team’s work. By the end of this course,...
In this course, you’ll learn about common AMC reporting scenarios and use cases available in the instructional query library (IQL), such as overlap analyses and audience measurement. By the end of this course, you’ll be able to:- Explain how to...
This training provides an introduction to Amazon Marketing Cloud (AMC) and can be taken by users of any level or skillset.
This course describes the types of advertisers who may benefit from using Amazon Ads for their marketing campaigns. It also identifies common advertising goals and outcomes as they relate to the customer shopping journey. Lastly, it explores key Amazon Ads...
In this course, you’ll learn about Amazon Ads campaign measurement offerings and the metrics used to help measure impact across the customer shopping journey. You will gain a greater understanding of Amazon’s first and third-party measurement solutions and how to...
In this course, you’ll discover the solutions provided by Amazon Ads that assist advertisers in creating successful ad campaigns by understanding their audiences better. You will explore the different audience types available within Amazon Ads. Additionally, you will explore Amazon...
In this course, you’ll learn about the different ad types available with Amazon Ads and explore how different ad types can be used to help reach customers and achieve business goals. You will take a deep dive into Amazon Ads...
In this course, you will learn more about Amazon Marketing Cloud (AMC) rule-based audiences, including how to create and activate them to Amazon DSP. Prior SQL experience is recommended for some sections of this material, but not required. By the...
In this course, you will learn about Amazon Marketing Cloud (AMC) rule-based audiences, how to optimize your campaign strategy with this new feature, and explore various uses cases. By the end of this course, you’ll be able to: Describe AMC...
In this course, you'll learn about the customer journey on Amazon and how you can use free and paid advertising solutions, such as Sponsored Ads, Stores, Brand Follow, and Posts, to help grow your brand on Amazon.
This course provides an in-depth understanding of how to drive brand and product discoverability on Amazon.com and the benefits of brand building. You will explore the benefits of building a Store on Amazon.com along with other brand growth tools including;...
The Amazon Ads for Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of...
In this course, you will learn how to effectively use promotional offerings on Amazon.com to help increase sales and build customer loyalty. This course will cover the various types of promotional offerings, including Deals, Promotions, Coupons, key marketing events, and...
In this course, you’ll learn how to set and measure your advertising goals around awareness, consideration, loyalty, and conversion. Before taking this course, you should know how to use sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and Amazon DSP...
The Amazon Ads for Retail Advanced Certification helps individuals build deep expertise in the relationship between retail programs and advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international...
This course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an Amazon.com selling partner. Next, dive into...
This course begins with an overview of Amazon growth levers that can help drive long-term brand growth on Amazon.com such as Subscribe & Save, Virtual Bundles, the monthly installments program, product badges, Manage Your Experiments, Brand Referral Bonus, and Product...
