In this course, you’ll learn about additional targeting methods that are available across sponsored ads solutions, including product targeting, audience targeting, content interest targeting, and in-market category targeting. This is the second of two targeting courses. By the end of...
In this course, you’ll learn about sponsored ads targeting methods and how to determine the most effective targeting methods to meet your advertising goals. This is the first of two targeting courses. By the end of this course, you’ll be...
This course explores the use of sponsored ads creatives to help optimize campaign performance. You’ll analyze different techniques to optimize your campaigns with ad creatives, creative variations, and creative testing. Additionally, you’ll review the efficiency of your campaign with ad...
This course explores the benefits of using insights from different types of advertising metrics, including industry-standard metrics, retail metrics, and campaign reporting metrics for sponsored ads. You will review the steps to access and create campaign specific reports. Additionally, you’ll...
This course explores different types of Amazon sponsored ads video products available to help you grow your brand. You’ll evaluate the features, usage, measurement, and impact of sponsored ads video products, including Sponsored Brands video ads, Sponsored Display video ads,...
Explore the Amazon Acceleration program to validate your expertise in Amazon Ads solutions. By bringing brand and performance media together, Amazon Ads helps you engage the right audiences and drive business growth. This training provides a comprehensive framework spanning all...
Explore the Amazon Acceleration program to validate your expertise in Amazon Ads solutions. By bringing brand and performance media together, Amazon Ads helps you engage the right audiences and drive business growth. This training provides a comprehensive framework spanning all...
In this course, you’ll learn about common AMC reporting scenarios and use cases available in the instructional query library (IQL), such as overlap analyses and audience measurement. By the end of this course, you’ll be able to:- Explain how to...
In this course, you’ll learn how your organization can start using AMC to generate custom insights and drive campaign performance. By the end of this course, you’ll be able to: - Explain how various roles are involved in the generation...
In this course, you’ll learn how AMC fits with other ad tech products, explore common use cases for AMC, and review to the types of event tables available to query. By the end of this course, you’ll be able to:...
This training provides an introduction to Amazon Marketing Cloud (AMC) and can be taken by users of any level or skillset.
In this course, you’ll learn about AMC rule-based audiences and lookalike audiences. By the end of this course, you’ll be able to: - Describe AMC audiences and explain their benefits- Identify example use cases for AMC rule-based audiences and lookalike...
In this course, you’ll learn about AMC features that enhance the core experience, as well as grow your understanding of how you can integrate AMC within your broader infrastructure to scale your team’s work. By the end of this course,...
