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118 results returned

  • Use campaign performance reports

    In this course, you will learn how to interpret report insights, and use the insights to optimize your sponsored ads campaign.

    • Duration 15m
    • Rating 4.8
    • Beginner

  • Optimize your keyword and product targeting

    Adjusting your targeting strategy while campaigns are in flight may help improve campaign performance. In this course, you'll learn tactics to help improve your targeting based on campaign performance.

    • Duration 12m
    • Rating 4.7
    • Beginner

  • Report on key metrics for sponsored ads

    In this course you will learn about reporting metrics available, how to locate and utilize the advertising console to retrieve reports, and how to read the downloadable reports.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Optimize your bids and budgets

    As your campaign runs, we recommend adjusting your bidding and budgeting strategy. In this course, you'll learn tactics to adjust bidding and budgeting based on campaign performance.

    • Duration 35m
    • Rating 4.9
    • Beginner

  • Get started with bids and budgets

    Bidding and budgeting helps you determine how much you invest in your ads over time. In this course, you'll learn the different bidding and budgeting options available and how to set them up.

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Introduction to keyword and product targeting

    Use targeting to help reach relevant audiences with sponsored ads. In this course, you'll learn about the different targeting options available and how to set up targeting in your first campaign. 

    • Duration 27m
    • Rating 4.8
    • Beginner

  • Optimize your product pages for advertising

    To help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns. 

    • Duration 26m
    • Rating 4.8
    • Beginner

  • Build campaigns to achieve your business goals

    Choosing the right ASINs and ad types for your objectives is key for success. In this course, you'll learn the best strategies for setting up your campaigns.

    • Duration 21m
    • Rating 4.7
    • Beginner

  • Optimize your Sponsored Display campaign

    In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country

    • Duration 25m
    • Rating 4.9

  • Get started with Streaming TV ads

    In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...

    • Duration 38m
    • Rating 5.0
    • Beginner

  • Explore custom Amazon Ads solutions

    This course will demonstrate a few of the possibilities you can consider with Amazon Ads custom solutions, from on-box advertising to custom landing pages to out-of-home experiences. You'll learn how these solutions can create engaging brand experiences to help achieve...

    • Duration 12m
    • Rating 4.5
    • Beginner

  • Set up your Sponsored Display campaign

    In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country

    • Duration 15m
    • Rating 4.6

  • Reach goals for brands not selling on Amazon

    In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.

    • Duration 15m
    • Rating 4.6
    • Intermediate

  • Create holistic Amazon Ads campaigns

    In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.

    • Duration 42m
    • Rating 3.8
    • Intermediate

  • Overview of Brand Stores

    This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.

    • Duration 8m
    • Rating 4.6
    • Beginner

  • Promote and optimize your Brand Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.9
    • Beginner

  • Optimize your Sponsored Brands campaign

    In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.

    • Duration 15m
    • Rating 4.7
    • Intermediate

  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.5
    • Beginner
    • Credential