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129 results returned

  • Sponsored ads bootcamp

    The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...

    • Collection
    • Rating 4.9
    • Beginner

  • Optimize your campaigns and creatives

    Adjusting your campaigns and creatives based on insights can help improve your campaigns. In this course, you'll learn how to create campaigns more efficiently with bulk operations, test creative variations, and use insights to help optimize campaign performance. 

    • Duration 23m
    • Rating 4.9
    • Beginner

  • Learn the fundamentals of sponsored ads

    In this learning path, you will learn how to use sponsored ads effectively. It will introduce you to common terms, features, and functionalities that you can use to help drive advertising effectiveness.

    • Path
    • Duration 1.7h
    • Rating 4.9
    • Beginner
    • Credential

  • Analyze sponsored ads metrics and reports

    In this learning path, you'll learn about metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance helps you to make adjustments to improve your ads campaigns. 

    • Path
    • Duration 27m
    • Rating 4.8
    • Beginner
    • Credential

  • Increase consideration on Amazon with sponsored ads

    This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.

    • Path
    • Duration 38m
    • Rating 5.0
    • Intermediate

  • Understand sponsored ads sales attribution

    In this course you will learn how sales attribution is considered for each of the sponsored ad types, and practice reading the insights to make decisions on how to optimize campaign performance. 

    • Duration 10m
    • Rating 4.7
    • Beginner

  • Report on key metrics for sponsored ads

    In this course you will learn about reporting metrics available, how to locate and utilize the advertising console to retrieve reports, and how to read the downloadable reports.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Use reports to draw campaign insights

    In this course, you will learn how to interpret report insights, and use the insights to optimize your sponsored ads campaign.

    • Duration 15m
    • Rating 4.8
    • Beginner

  • Optimize your keyword and product targeting

    Adjusting your targeting strategy while campaigns are in flight may help improve campaign performance. In this course, you'll learn tactics to help improve your targeting based on campaign performance.

    • Duration 12m
    • Rating 4.7
    • Beginner

  • Optimize your bids and budgets

    As your campaign runs, we recommend adjusting your bidding and budgeting strategy. In this course, you'll learn tactics to adjust bidding and budgeting based on campaign performance.

    • Duration 35m
    • Rating 4.9
    • Beginner

  • Optimize your product pages for advertising

    To help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns. 

    • Duration 26m
    • Rating 4.8
    • Beginner

  • Build campaigns to achieve your business goals

    Choosing the right ASINs and ad types for your objectives is key for success. In this course, you'll learn the best strategies for setting up your campaigns.

    • Duration 21m
    • Rating 4.7
    • Beginner

  • Introduction to keyword and product targeting

    Use targeting to help reach relevant audiences with sponsored ads. In this course, you'll learn about the different targeting options available and how to set up targeting in your first campaign. 

    • Duration 27m
    • Rating 4.8
    • Beginner

  • Get started with bids and budgets

    Bidding and budgeting helps you determine how much you invest in your ads over time. In this course, you'll learn the different bidding and budgeting options available and how to set them up.

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Optimize your Sponsored Display campaign

    In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country

    • Duration 25m
    • Rating 4.9

  • Get started with Streaming TV ads

    In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...

    • Duration 38m
    • Rating 5.0
    • Beginner

  • Set up your Sponsored Display campaign

    In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country

    • Duration 15m
    • Rating 4.6

  • Use a holistic approach

    In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.

    • Duration 42m
    • Rating 3.8
    • Intermediate