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Measurement and Analytics

Tools and Services
2 results returned

  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.5
    • Beginner
    • Credential

  • Measure and optimize your campaign performance with brand metrics

    As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...

    • Path
    • Rating 4.9
    • Intermediate