All Activities
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Get started with Amazon DSP audience solutions
In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will...
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Introduction to Amazon DSP
In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.
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Optimize your campaigns in Amazon DSP
In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.
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Set up your Amazon DSP campaign
In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review...
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Learn Amazon DSP supply quality
In this course, you will learn about the supply options available in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also review the different programmatic buying methods, including auction versus fixed-price buying.
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Analyze your Amazon DSP campaign performance
In this course, you will learn about the campaign metrics included with Amazon Advertising, Amazon's attribution methodology, and the use cases for downloadable reports available through Amazon DSP.
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Sponsored ads bootcamp
The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...
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Optimize your campaigns and creatives
Adjusting your campaigns and creatives based on insights can help improve your campaigns. In this course, you'll learn how to create campaigns more efficiently with bulk operations, test creative variations, and use insights to help optimize campaign performance.
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Analyze and improve sponsored ads performance
In this learning path, you'll learn about metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance helps you to make adjustments to improve your ads campaigns.
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Improve sponsored ads performance
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
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Learn sponsored ads fundamentals
In this learning path, you will learn how to use sponsored ads effectively. It will introduce you to common terms, features, and functionalities that you can use to help drive advertising effectiveness.
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Increase product consideration with sponsored ads
This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.
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Optimize your bids and budgets
As your campaign runs, we recommend adjusting your bidding and budgeting strategy. In this course, you'll learn tactics to adjust bidding and budgeting based on campaign performance.
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Use campaign performance reports
In this course, you will learn how to interpret report insights, and use the insights to optimize your sponsored ads campaign.
