Leverage Brand Stores for brand growth
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
All Activities
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Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...
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Build effective ads for Amazon DSP campaigns
In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more.
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Set up your Amazon DSP campaign
In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review...
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Analyze your Amazon DSP campaign performance
In this course, you will learn about the campaign metrics included with Amazon Advertising, Amazon's attribution methodology, and the use cases for downloadable reports available through Amazon DSP.
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Get started with Amazon DSP audience solutions
In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will...
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Optimize your campaigns in Amazon DSP
In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.
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Learn about Amazon DSP supply quality
In this course, you will learn about the supply options available in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also review the different programmatic buying methods, including auction versus fixed-price buying.
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Introduction to Amazon DSP
In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.
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Sponsored ads bootcamp
The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...
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Optimize your campaigns and creatives
Adjusting your campaigns and creatives based on insights can help improve your campaigns. In this course, you'll learn how to create campaigns more efficiently with bulk operations, test creative variations, and use insights to help optimize campaign performance.
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Analyze sponsored ads metrics and reports
In this learning path, you'll learn about metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance helps you to make adjustments to improve your ads campaigns.
