In this course, you'll learn about the customer journey on Amazon and how you can use free and paid advertising solutions, such as Sponsored Ads, Stores, Brand Follow, and Posts, to help grow your brand on Amazon.
This course provides an in-depth understanding of how to drive brand and product discoverability on Amazon.com and the benefits of brand building. You will explore the benefits of building a Store on Amazon.com along with other brand growth tools including;...
In this course, you’ll use campaign insights for Sponsored Ads to analyze performance, identify opportunities, and make relevant adjustments to maximize your business objectives. Before taking this course, you should already be familiar with the Amazon Ads console, targeting, bids,...
In this course, you will learn how to effectively use promotional offerings on Amazon.com to help increase sales and build customer loyalty. This course will cover the various types of promotional offerings, including Deals, Promotions, Coupons, key marketing events, and...
This course begins with an overview of Amazon growth levers that can help drive long-term brand growth on Amazon.com such as Subscribe & Save, Virtual Bundles, the monthly installments program, product badges, Manage Your Experiments, Brand Referral Bonus, and Product...
The Amazon Ads Campaign Optimization Advanced Practitioner Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazon DSP campaigns. The Certification then validates...
This course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an Amazon.com selling partner. Next, dive into...
This course provides an in-depth understanding of Amazon's retail business models and the options available for order fulfillment, delivery, and shipping. You will learn about the different types of order fulfillment options, including Fulfillment by Amazon (FBA), Seller Fulfilled Prime...
The Amazon Ads for Retail Advanced Certification helps individuals build deep expertise in the relationship between retail programs and advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international...
The Amazon Ads for Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of...
In this course, you’ll learn how to set and measure your advertising goals around awareness, consideration, loyalty, and conversion. Before taking this course, you should know how to use sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and Amazon DSP...
The Amazon Marketing Cloud Certification is intended for individuals with prior experience writing SQL-based queries. Test your SQL knowledge with this optional 15-question quiz to see if you’re ready to start the Certification. Keep in mind, this is an assessment...
Welcome to the AMC education resources page. We invite you to complete the learning paths below that best align to your role and interests. Remember to pass the assessment at the end of each path to receive a badge. You...
Test your knowledge of AMC API features and functionality that you can use to scale and automate your work with AMC.
This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns...
Learn to reach relevant audiences throughout their shopping and entertainment journeys with self-service, programmatic display ads that can be created in just a few clicks.
Before you embark in this learning journey with us, we would like to ask you a few quick questions on your Amazon Ads knowledge. Estimated time: 2 minutes
After completing this course, you will be able to:- Define digital advertising, including available channels and forms- Distinguish the advantages of digital advertising versus other forms of traditional advertising- Classify the types of digital advertising that are available today
This section will introduce you to the basics of digital advertising, including how a digital ad is created and displayed to shoppers. You will be introduced to common terms, features, and metrics that you can use to start creating, measuring,...
In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...
In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.
This course will introduce two research solutions, Audience Research and Creative Testing, on the Amazon DSP and powered by the Amazon Shopper Panel. You can run these studies during media planning to learn more about key audiences to help optimize...
In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...
Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
