This certification teaches you how to plan, implement, and optimize video ad campaigns. You'll learn about Amazon's video ad solutions—including streaming TV, Twitch, online video, interactive video ads, Amazon Live, and sponsored ads video solutions—and how to align them to full-funnel objectives. This certification covers video ad placements, optimization strategies, creative best practices, campaign setup, and reporting and measurement. This certification is recommended for advertisers and agency professionals who want to use video advertising to achieve their marketing objectives.
After completing this certification, you will be able to:
- Design and execute full-funnel video strategies by combining multiple video ad solutions.
- Implement effective video campaigns by selecting appropriate solutions, developing creative assets, and measuring performance.