Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey.
By the end of this course, you’ll be able to:
- Navigate the AMC user interface (UI), including the Schema explorer and Query editor
- Understand when to use the instructional query library (IQL), Instance info panel, and Documentation
- Identify common use cases for AMC to help address top business priorities