The Amazon Ads for Retail Advanced Certification helps individuals build deep expertise in the relationship between retail programs and advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces, fostering customer loyalty through promotions, and planning with retail insights and analytic tools. This certification is best suited for advertising and marketing professionals who manage ecommerce operations and advertising campaigns on behalf of Amazon.com selling partners. We recommend learners looking to build foundational retail skills to begin with the Amazon Ads for Retail Certification first before beginning this certification.