Introduction to Sponsored Display
In this course you will explore Sponsored Display and how it can help your advertising strategy.
All Activities
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Learn about Sponsored Display reporting
In this course you will explore the attribution model for Sponsored Display as well as available metrics and common performance.
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Reach goals for brands not selling on Amazon
In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.
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Use a holistic approach
In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.
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Promote and optimize your Brand Stores
This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.
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Plan your strategy with retail insights and analytics tools
In this course, you will explore advanced techniques in planning and analytics, including use of the audience planning tool, ARA premium, and retail insights.
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Overview of Brand Stores
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.
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Optimize your Sponsored Brands campaign
In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.
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Use video in your Sponsored Brands campaign
In this course, you will learn about adding video to your Sponsored Brands campaigns.
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Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.
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Gain insights with Amazon Attribution reporting
In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.
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Introduction to Amazon Attribution
This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available.
