Welcome to the automotive advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
Grow your brand on Amazon
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Amazon Ads for Retail Certification
The Amazon Ads for Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concep...
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Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to cr...
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Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
Discover unique audiences off Amazon
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Amazon Ads Foundations Certification
The Amazon Ads Foundations Certification validates an individual's general knowledge of the Amazon Ads solutions available to plan, build, and optimize campaigns. Topics include: ad planning, creative solutions and tools, ad types and placements, Amazo...
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Amazon Ads Campaign Planning Certification
This certification will walk the learner through the process of campaign planning through the use of Ads Planner, highlighting different goals and ad products that can be used to achieve full-funnel objectives. Topics include setting up your campaign g...
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
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Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
Build awareness
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Advertise programmatically across screens
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