Welcome to the Amazon Ads learning console. You’ll find free courses designed to help you learn how to grow your business and reach more customers using sponsored ads. On this page, you’ll find courses covering a variety of topics—from getting started with sponsored ads to how to optimize an existing campaign. Start learning by clicking the links below. We recommend starting with what is most relevant to you and coming back to this page as needed.
Get started with sponsored ads
In this section, you'll find courses that show you how to set up and run your first sponsored ads campaigns.
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Improve sponsored ads performance
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
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Learn sponsored ads fundamentals
In this learning path, you will learn how to use sponsored ads effectively. It will introduce you to common terms, features, and functionalities that you can use to help drive advertising effectiveness.
Build multi-product campaigns to support your goals
In this section, you'll learn about how you can use Sponsored Brands, Sponsored Display, and Stores to support your advertising goals.
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Leverage Brand Stores for brand growth
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
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Drive discoverability with Sponsored Brands
This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.
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Reach shoppers with Sponsored Display ads
This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
Help
This section includes relevant support links.
