The Amazon Ads planning and strategy professional path validates an individual's proficiency in retail strategy, omni-channel strategy, audience building, and campaign optimization. This professional path will help you maximize the impact of advertising efforts through thoughtful planning and strategic decision-making. This professional path is best suited for new planning and strategy professionals, like media planning managers, brand planners, and planning directors and strategists.
Amazon Ads Planning and Strategy Professional Path
The optional courses in this section are designed to help you prepare for the retail strategy assessment.
Take the required assessment to validate your expertise in retail strategy.
The optional courses in this section are designed to help you prepare for the campaign strategy assessment.
Take the required assessment to validate your expertise in campaign strategy.
The optional courses in this section are designed to help you prepare for the measurement assessment.
Take the required assessment to validate your expertise in measurement.
After passing the assessments, please complete this survey in order to receive your award.