Certifications give marketers the opportunity to validate their proficiency in Amazon Ads products and solutions. Once you successfully pass the Amazon Ads certification assessment, you will be awarded a digital badge for that area of expertise.
Available Certifications
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Amazon Ads Foundations Certification
The Amazon Ads Foundations Certification validates an individual's general knowledge of the Amazon Ads solutions available to plan, build, and optimize campaigns. Topics include: ad planning, creative solutions and tools, ad types and placements, Amazo...
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Amazon Ads for Retail Certification
The Amazon Ads for Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concep...
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Amazon Ads for Retail Advanced Certification
The Amazon Ads for Retail Advanced Certification helps individuals build deep expertise in the relationship between retail programs and advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverabi...
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
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Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
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Amazon Sponsored Ads Certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads camp...
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Amazon Sponsored Ads Advanced Certification
The Amazon Sponsored Ads Advanced Certification validates an individual's ability to run campaigns at scale efficiently, run and analyze reporting, and optimize campaigns to improve performance. This advanced certification is best suited for individual...
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Amazon Ads Campaign Planning Certification
This certification will walk the learner through the process of campaign planning through the use of Ads Planner, highlighting different goals and ad products that can be used to achieve full-funnel objectives. Topics include setting up your campaign g...
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Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification...
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting ...