Amazon's Approach: A conversation on sponsored ads
Sponsored Products, Sponsored Brands, and Sponsored Display are all ad products with strategic uses to help reach audiences across the shopping journey. When used together, these ad products can help to reach new customers, share the full breadth of your clients’ brands, remarket to existing customers, and more.
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Drive discoverability with Sponsored Brands
This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.
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Reach shoppers with Sponsored Display ads
This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
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Measure and optimize your campaign performance with brand metrics
As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...
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Amazon Sponsored Ads Certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads camp...
Expanding reach with Amazon display ads
Amazon display ads can significantly increase your reach to both new and existing customer audiences, with placements both on and off Amazon. In this session, we'll discuss the breadth of options available for Amazon DSP, retail-focused campaigns with Sponsored Display, and how to get the most out of your Amazon display campaigns
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Building brand loyalty on Amazon Ads
Use organic products to help maximize discoverability and awareness of your brand, including stores, posts, live, and follows.
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Leverage Brand Stores for brand growth
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
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Video: How to drive traffic to your Store with Sponsored Brands
Link your Sponsored Brands ads to your Store to help shoppers explore your entire product selection and brand. We’ll show you how
Driving deeper optimizations with advanced analytics
An overview of our advanced measurement solutions, diving deeper into key use cases for solutions such as Amazon Marketing Stream and Amazon Marketing Cloud.
Elevating your insight offerings with Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) offers a wide range of possibilities for how you can deliver insight-driven value for your customers.
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Advance your skills with AWS
AWS enables customers to reinvent first-party data platforms, third-party insights and metrics sharing, advertising solutions, advertising intelligence, and customer experience with compute, machine learning, and analytics capabilities.
Continue learning
Ready to continue exploring? Learn more about how to best use our products and solutions to help meet your goals and reach new audiences.
