AMC rule-based audiences

AMC rule-based audiences

By Amazon Ads
Published: Jul 31, 2023
Duration 46m
Difficulty Intermediate
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 5.0 1 review

This training reviews the AMC rule-based audiences feature (beta) and how to build and measure custom audiences for your Amazon DSP campaigns.

After completing this training, you will be able to:

Describe AMC rule-based audiences and explain the benefits of this feature
Differentiate between audience functionality in AMC vs. Amazon DSP
Create a rule-based audience in the AMC UI
Activate AMC audiences in your Amazon DSP campaigns

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