Get started with brand metrics

Name: Get started with brand metrics
Rating: 4.666666666666667 (12 reviews)

By Amazon Ads
Published: May 11, 2022
Duration 24m
Difficulty Intermediate
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 4.7 12 reviews

E-learning Course

Started on December 20, 2024.

Brand metrics provides a new measurement solution that quantifies opportunities for your brand at each stage of the customer journey on Amazon. In this course, you'll learn how to get started with brand metrics to help you understand how different shopping engagements may impact stages of the shopping journey.

After taking this, you will know how to...

Define brand metrics and articulate their value
Identify when to use brand metrics to inform campaign decisions