Explore rule-based audiences in AMC

Name: Explore rule-based audiences in AMC
Rating: 4.0 (4 reviews)

By Amazon Ads
Published: Jul 31, 2023
Duration 22m
Difficulty Intermediate
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 4.0 4 reviews

E-learning Course

Started on December 20, 2024.

In this course, you will learn about Amazon Marketing Cloud (AMC) rule-based audiences, how to optimize your campaign strategy with this new feature, and explore various uses cases. By the end of this course, you’ll be able to:

Describe AMC rule-based audiences and explain the benefits of this feature
Identify example use cases for AMC rule-based audiences
Explain your role in the audience creation, activation, and optimization process
Differentiate between audience functionality in AMC vs. Amazon DSP